{"title":"Home page","description":null,"products":[{"product_id":"indie-artist-marketing-workbook","title":"The Indie Artist Marketing Workbook (Complete)","description":"\u003cp\u003eThe whole system in one spreadsheet. Thirty-three tabs that hold a campaign from the first plan to the wrap, the money underneath it, and the label operations that keep a catalogue honest, built from how we run campaigns at In Cahoots and written down so you can run them yourself.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePlan.\u003c\/strong\u003e The One-Page Plan, six-week Campaign Calendars for tours and releases that date themselves, a 12-Month Planner with a weekly posting rotation, and Decision Guides that give a verdict when you feed them your numbers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent and brand.\u003c\/strong\u003e A Content Planner with caption prompts, the A-B-C Storylines worksheet so each post has somewhere to belong, Content Verticals as the written brief for your visual world, and a Brand Audit with a live progress count.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoney and ads.\u003c\/strong\u003e Ad Budget floors for 2026 with a per-city tour calculator, Calculators for streaming royalties, gig break-even and merch margins, a Gig P\u0026amp;L that shows what a show paid, the Grants pathway, a Fan Funnel, and Your Music Business on one page.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReach.\u003c\/strong\u003e The Reach Framework, a Pitch Tracker with lead times built in, Email Templates worth sending, the Venue Ladder, and Benchmarks with a competitor watch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe label suite.\u003c\/strong\u003e A Label Roster the whole team reads from, a Release Catalogue everything keys off, ISRC-level Track Metadata with splits and AI disclosure, a Release Assets register with delivery specs, and a Distributor One-Pager that fills itself from the catalogue and exports as a single page.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReference.\u003c\/strong\u003e Team \u0026amp; Timing, the Global Guide, current Stats, a linked Tool Stack and Resources directory, the Theory Shelf, and a plain-language Glossary.\u003c\/p\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Indie Artist Marketing Workbook\u003c\/strong\u003e as a spreadsheet, blank and ready to fill in. Open it in Excel or Apple Numbers, upload it to Google Drive, or copy the live Google Sheets version straight into your own Drive with one click.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA worked example\u003c\/strong\u003e: the same workbook filled in end to end by a fictional act, so you can see what good looks like on a tab before you start your own.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA read-me-first companion PDF\u003c\/strong\u003e: where to start and how the tabs fit together, in two minutes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eArtists running their own marketing, managers coordinating a release, and small labels that want one version of the truth. The four smaller editions in this store are slices of this workbook; if you want the whole system, this is the one.\u003c\/p\u003e\n\u003ch3\u003eWhat it isn't\u003c\/h3\u003e\n\u003cp\u003eThere's no course attached, no secret method and no growth hack, because there isn't one. The workbook is structure for the unglamorous work campaigns are made of, done consistently. It assumes effort; it removes the blank page.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe light grey cells are yours to fill in; the rest is reference or calculates itself\u003c\/li\u003e\n\u003cli\u003eMarket figures verified mid-2026. The structures work in any market; the defaults use Australia, where we work, as the worked example, and you can edit each number\u003c\/li\u003e\n\u003cli\u003eOne purchase covers you, your team and your roster\u003c\/li\u003e\n\u003cli\u003ev2.0, June 2026; market figures verified mid-2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe're In Cahoots, an Australian marketing studio working with independent venues, festivals, labels and touring artists. These workbooks are the operational layer of that work, written down so you can run it yourself.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Digital","offer_id":43869208805479,"sku":"INC-WB-COMPLETE","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/indie-artist-marketing-workbook-cover.png?v=1781192362"}],"url":"https:\/\/shop.incahoots.marketing\/collections\/frontpage.oembed","provider":"In Cahoots","version":"1.0","type":"link"}