The Label Operations Workbook

Release operations for small labels: twenty-two tabs that keep a roster and a catalogue honest, plus the campaign planning layer to run each release with intent.

What's inside

The label suite. A Label Roster the whole team reads from, a Release Catalogue everything keys off, ISRC-level Track Metadata with splits and AI disclosure, a Release Assets register with delivery specs so nothing bounces at the distributor, and a Distributor One-Pager that fills itself from the catalogue and exports as the single page you send to distributors, editorial and partners.

The campaign layer. The One-Page Plan, Campaign Calendar, Content Planner, Asset Checklist, the Reach Framework, 2026 Ad Budget floors, Calculators, a Pitch Tracker with lead times, Email Templates, and Benchmarks.

Reference. Team & Timing, the Global Guide, current Stats, a linked Resources directory, the Theory Shelf, and a plain-language Glossary.

What you get

• The Label Operations Workbook as a spreadsheet, blank and ready to fill in. Open it in Excel or Apple Numbers, upload it to Google Drive, or copy the live Google Sheets version straight into your own Drive with one click.
• A worked example: the same workbook filled in end to end by a fictional act, so you can see what good looks like on a tab before you start your own.
• A read-me-first companion PDF: where to start and how the tabs fit together, in two minutes.

Who it's for

Small labels and artist-run imprints where release information lives in a group chat and the metadata gets typed at midnight before delivery. One spreadsheet your manager, booking agent, publicist and distributor can all read from.

The details

• The light grey cells are yours to fill in; the rest is reference or calculates itself
• Market figures verified mid-2026. The structures work in any market; the defaults use Australia, where we work, as the worked example, and you can edit each number
• One purchase covers you, your team and your roster
• v2.0, June 2026; market figures verified mid-2026

We're In Cahoots, an Australian marketing studio working with independent venues, festivals, labels and touring artists. These workbooks are the operational layer of that work, written down so you can run it yourself.